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Why Ireland for media investment

  • From animation to adtech, content and creativity, platforms and publishers, Ireland is a fertile ground for media, digital, gaming and more

  • Calling the disruptors: tap into a hive of doers, thinkers, storytellers, makers, creators and innovators

Source the skills you need to make your investment in Ireland a success

Connect with us

Source the skills you need to make your investment in Ireland a success

Connect with us
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Rich diverse ecosystem

Ireland is home to a broad range of digital consumer and business companies, from social media giants, cutting-edge software houses and games developers, to online retailers, AV production studios and entertainment companies.

  • 1st for national culture open to new ideas (IMD)
  • 18% of IDA Ireland clients work in the media/business/digital sector
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Incentives and support

Avail of a wide range of supports for inward investment in digital and online content, such as the new Digital Games Tax Credit or Section 481 that incentivises film and TV, animation and creative documentary production in Ireland.

  • Globally significant tax reliefs of 32% on eligible projects
  • Financial incentives and industry supports for innovation and R&D
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Digital flourishes here

With its track record in attracting operations of leading technology multinationals, Ireland is the ideal location for the new wave of digital disruptors creating world-class content and customer experiences.

  • 9 of the top 10 US technology and software companies are in Ireland
  • Industry-focused research centres offer talent and collaboration opportunities
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Talent lives here

Ireland can rightly claim to be the most dynamic economy in the EU. We have its youngest population (33% aged 25 or less) and one of its most diverse – not to mention the most flexible and adaptable.

  • First in the world for labour productivity (OECD)
  • Superior attainment rate for third level education vs EU (55.4% vs 39.4%)
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Talent thrives here

Tap into high-quality talent right across Ireland. The high quality of life, together with a thriving digital and media sector, makes us a magnet for talent beyond our shores. And as an EU member, we avail of unrestricted access to a labour force of 250 million people.

  • Ireland ranks 1st globally for attracting and retaining talent
  • Flexible work permit regulations for non-EU citizens

Ultimately, what you want is a geography where you can build an office that has broad market coverage. For a company going into Europe, Ireland has the lowest cost to set up a business, with a broad pool of talent from across the EU

See similar companies in Ireland

Lighthouse Studios
Yahoo!
Oculus
BrownBag
Airbnb
Google
LonelyPlanet
Bloomberg
Storyful
Shutterstock
LinkedIn
Black Shamrock
Meta
Reddit
ebay
Rent the Runway
Agora
Boulder Media

Success Stories: Hear from leaders calling Ireland home

A proven path

See all Success Stories
Mediolanum
Novartis
Qualtrics
Blackrock
Salesforce
Johnson Controls
The European asset management HQ for the group set up in Dublin in 1997

The European asset management HQ for the group set up in Dublin in 1997

What makes the Irish ecosystem unique from other financial services centres in Europe is the breadth of different types of companies and businesses in the financial services industry, paired with the presence of a massive technology cohort. The location has helped a lot of cross-pollination and access to talent with the mindset of the tech companies. Today, financial services companies must become tech companies; you need these cultures blending together if you want to stay relevant.

Pharma giant’s 60-year history of investing in Ireland

Pharma giant’s 60-year history of investing in Ireland

The NGSC in Dublin is Novartis’s leading digital science centre globally. This is due to the fact that there is such a large amount of digital talent and a significant tech ecosystem in Ireland... We have an innovative team of data scientists and data managers who are harnessing the power of digital to revolutionise the way that we manage disease and ultimately get our medicines to patients faster.

Qualtrics Chooses Ireland for its Skills Base

Qualtrics Chooses Ireland for its Skills Base

Ultimately, what you want is a geography where you can build an office that has broad market coverage. For a company going into Europe, Ireland has the lowest cost to set up a business, with a broad pool of talent from across the EU

$1.5 trillion of assets under management in its Irish-domiciled funds

$1.5 trillion of assets under management in its Irish-domiciled funds

We find the various government departments very approachable and always open to engaging with the industry, with the IDA a particularly strong partner. The ecosystem is excellent, and by that, I mean not only asset managers but who they interact with, professional services firms, fund service providers and industry associations. They’re arguably the best I know.

2,500+ people now work at Salesforce in Ireland 

2,500+ people now work at Salesforce in Ireland 

We have tonnes of amazing customers, we continue to innovate so Salesforce is going to be in Ireland for a very long time.

In 2022, the HQ opened a new R&D facility focused on sustainable technologies

In 2022, the HQ opened a new R&D facility focused on sustainable technologies

I am proud of how Johnson Controls is leading the way in sustainable innovation and I am particularly proud of how OpenBlue solutions and services are transforming buildings to help businesses, communities and governments to reach their net zero goals.

Find your European home

Find your European home